In this episode, we dive deep into the world of quiz marketing with Maxwell Nee, former Chief Revenue Officer at ScoreApp and current co-founder of renewable energy technology provider Untapped Energies. With his extensive experience scaling ScoreApp to over 7,000 paying clients and 100,000+ free users, Maxwell reveals how quiz marketing achieves 30% conversion rates compared to traditional lead magnets at 10-15%. He shares ScoreApp's philosophy of "forcing clients to be successful," his approach to building teams of A-players who naturally elevate performance, and the market-driven product development strategies that eliminated their need for paid advertising while generating 100-150 new accounts daily through organic channels.
Maxwell opens by explaining the psychology behind quiz marketing's superior performance, revealing that personalized experiences combined with ego psychology—people's natural curiosity about themselves—creates a powerful conversion mechanism. He breaks down ScoreApp's comprehensive support philosophy that goes far beyond typical SaaS offerings, including live webinars, one-on-one calls, marketplace partnerships, and even publishing bestselling books on their methodology.
We explore Maxwell's counterintuitive approach to organic growth, where ScoreApp completely eliminated paid advertising after four years when costs became prohibitive and effectiveness declined. Instead, they focused on SEO, weekly YouTube videos, podcasts, and face-to-face customer events in London, maintaining the same customer quality while reducing acquisition costs. Maxwell emphasizes the importance of absorbing customer feedback "like a sponge" rather than building products in isolation.
The conversation also covers Maxwell's philosophy that 95% of business problems stem from having the wrong people in wrong positions. He shares his approach to building teams of A-players who naturally elevate each other's performance, comparing it to how Michael Jordan made any basketball team better simply through his presence and high standards. Maxwell also discusses his market-driven product development approach, where co-founder Daniel messaged 3,000 people before launching to gather data on what shape the product should take.
Whether you're a B2B marketer looking to crack personalization at scale, a founder trying to build high-performing teams, or a growth leader seeking organic acquisition strategies, this episode offers practical frameworks and insights you can implement immediately.
Enjoy!