In this episode, we dive deep into the world of customer interviews with Ryan Paul Gibson, founder of Content Lift. With over 1,900 interviews under his belt, Ryan shares his wealth of knowledge on conducting effective B2B customer research that drives actionable insights.
We explore Ryan's unique approach to customer interviews, focusing on buyer processes rather than demographics. He emphasizes the importance of understanding the larger context in which businesses operate and make decisions, rather than relying solely on job titles or company size.
Ryan walks us through his methodology for crafting effective interview questions, managing biases, and extracting valuable insights. He shares tips on how to get busy executives to participate in research and discusses the ideal number of interviews needed to reach insight saturation.
Whether you're a B2B marketer, product manager, or founder looking to better understand your customers, this episode is packed with practical advice to help you conduct customer interviews that truly move the needle for your business.
Enjoy!