In this episode, we dive deep into the world of product-led growth (PLG) SaaS marketing with Tamara Ceman, a seasoned marketer and consultant at Practical Marketer. With over 16 years of experience in the industry, Tamara shares her unique insights on crafting effective messaging, conducting experiments, and understanding buyer psychology.
We explore Tamara’s journey from working at Markup, a Chrome extension for design feedback, to launching her own consultancy. She discusses her approach to creating customer personas based on intent rather than traditional demographics, and how she leverages user interviews and sales team insights to uncover valuable messaging opportunities.
Tamara also shares her framework for understanding buyer roles and objections, emphasizing the importance of addressing psychological biases in marketing messages. We delve into her experimentation process and how she balances confidence with humility when proposing new marketing initiatives.
Whether you’re a SaaS founder, marketer, or product manager, this episode offers practical strategies and psychological insights to elevate your marketing game and drive growth.
Enjoy!
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