In this episode, we dive deep into the world of emotional targeting and conversion rate optimization with Talia Wolf, CEO at Getuplift. With a background in social media marketing and years of experience optimizing conversions for B2B brands, Talia shares her insights on leveraging emotional resonance to drive growth.
We explore Talia’s unique approach to conversion optimization, which focuses on understanding customers’ emotional drivers before analyzing website data. She explains how this customer-first methodology leads to more impactful hypotheses and test ideas.
Talia breaks down the concept of emotional targeting in B2B, discussing why it’s often underestimated and how companies can effectively incorporate it into their messaging and design. We also delve into her process for conducting customer research, creating effective value propositions, and testing messaging across various channels.
Whether you’re a B2B marketer, CRO specialist, or founder looking to improve your conversion rates, this episode offers valuable insights on how to connect with your audience on an emotional level and drive sustainable growth.
Enjoy!