In this episode, we dive deep into the world of B2B messaging and product marketing with Gab Bujold, a B2B messaging strategist and co-host of the "We're Not Marketers" podcast. Gab shares his unique perspective on why product marketers are not marketers and how this mindset shift can lead to more impactful work.
We explore the challenges product marketers face in gaining buy-in from executive teams and how to overcome them. Gab provides insights on aligning sales and marketing teams, crafting effective messaging strategies, and the importance of market segmentation for startups.
Gab also discusses his approach to podcasting, including how to differentiate in a crowded space and create meaningful conversations with guests. We touch on the concept of "message market fit" and why it's crucial for startups to focus on this before product market fit.
Whether you're a product marketer looking to elevate your role, a founder aiming to refine your messaging strategy, or simply interested in the evolving landscape of B2B marketing, this episode offers valuable insights and actionable advice.
Enjoy!