In this episode, we dive deep into the world of customer-led growth with Georgiana Laudi, Co-Founder and CEO of Forget the Funnel. With a rich background in digital marketing and SaaS, Gia shares her insights on why companies need to move beyond the traditional funnel model and focus on building long-term relationships with customers.
We explore the importance of operationalizing customer research across teams, the pitfalls of misinterpreting customer data, and how to effectively leverage customer insights for sustainable growth. Gia also discusses the challenges companies face in understanding their ideal customers and the dangers of investing in growth without a solid foundation of customer knowledge.
As an advocate for responsible AI use in marketing and research, Gia offers her perspective on the potential benefits and risks of AI in customer analysis. She emphasizes the irreplaceable value of human insight in understanding customer motivations and needs.
Whether you're a SaaS founder, marketer, or product manager, this episode offers valuable insights on how to truly understand your customers and build a growth strategy that aligns with their needs and your business goals.
Enjoy!