In this episode, we dive into the world of conversion copywriting with Carolyn Beaudoin, co-founder and conversion copywriter at Boxcar Agency. With a unique background transitioning from classical music to copywriting, Carolyn shares her insights on crafting compelling B2B messaging and balancing data with creativity.
We explore Carolyn's approach to creating hybrid one-reader messaging for multiple audiences, the importance of Jobs to Be Done research in copywriting, and strategies for effective B2B messaging and testing. Carolyn also discusses her thoughts on using AI in copywriting and the value of human creativity in the process.
Whether you're a copywriter, marketer, or founder looking to improve your messaging, this episode offers valuable insights into the art and science of conversion copywriting.
Enjoy!