In this episode, we explore the world of SaaS email marketing with Jane Portman, the co-founder and CEO of Userlist. With a background in UI/UX design and years of experience helping SaaS businesses craft effective email campaigns, Jane shares her insights and strategies for success.
We dive into the importance of product positioning, finding the right language for your target audience, and creating email campaigns that engage users and drive product adoption. Jane also shares her thoughts on leveraging behavioral data for personalization and finding the balance between automation and human touch.
As the host of two popular podcasts, UI Breakfast and Better Done Than Perfect, Jane discusses how these shows have helped her build relationships and gain industry insights. Finally, we explore how Jane balances her family, passions and hobbies with the demands of running a SaaS company and being a mom.
Whether you're a SaaS founder, marketer, or email enthusiast, this episode is packed with actionable advice to help you elevate your email marketing game.
Enjoy!