In this episode, we explore the world of data-driven marketing with Andreea Cojocariu, a creative and analytical powerhouse who believes in the transformative power of joy. As the marketing director at TestFit, a real estate visibility platform, Andreea shares her unique approach to balancing data and creativity to create compelling messaging that resonates with the target audience.
Throughout our conversation, Andreea emphasizes the importance of understanding the human element in marketing, even in the face of data-driven decision-making. She shares her strategies for fostering a transparent and communicative company culture, enabling cross-functional collaboration, and leveraging customer insights to inform messaging and content creation.
Andreea also goes into her data-driven approach to marketing, discussing how she uses analytics to identify opportunities, optimize campaigns, and measure success. She highlights the significance of testing and iteration in refining messaging and the role of AI in augmenting marketing efforts while maintaining the essential human touch.
Get ready to be inspired!