In this episode of the podcast, we have the pleasure of sitting down with Matt Aiello, the VP of Marketing at ServiceCore, a SaaS company revolutionizing the portable sanitation and dumpster rental industries. With over 23 years of experience in marketing, Matt brings a wealth of knowledge and a unique perspective on how to effectively reach and engage with blue-collar customers.
Throughout the conversation, Matt shares his insights on the importance of deeply understanding your target audience, going beyond surface-level interactions to uncover their true needs, desires, and pain points. He emphasizes the power of empathy and authenticity in building lasting relationships with customers, particularly in industries where trust and personal connection are critical.
From crafting non-linear marketing campaigns that break through the noise to leveraging AI tools like ChatGPT for efficient content creation, Matt offers a glimpse into his innovative approach to marketing. He also touches on the significance of cross-functional alignment within an organization and the need to meet customers where they are in their technology adoption journey. Whether you're a seasoned marketer or just starting out, this episode is packed with valuable lessons and actionable takeaways that will help you build stronger connections with your audience and boost your marketing efforts.
Please enjoy!