The Message-Market Fit Podcast

#010 - Foti Panagiotakopoulos - Scratching His Own Itch and Building a "Friend Factory"

Episode Summary

Foti Panagiotakopoulos is the founder of GrowthMentor, a curated platform of invite-only startup and marketing mentors with proven experience in their fields. What started as a way to get his own questions answered evolved into a global community of experts and mentees.

Episode Notes

In this episode, Foti shares his journey of validating the idea for GrowthMentor through real conversations instead of just consuming content, how he ensures quality by interviewing every mentor, the power of reciprocity in convincing experts to offer their time for free, categorizing user research to inform FAQs and messaging, and how genuine giving creates a environment for authentic relationships.

Foti also dives into using friction as a filter, the importance of founder intuition, his counterintuitive launch strategy, and a unique “heavy metal” productivity hack. Whether you’re a founder, marketer, or just looking for mentorship, this episode is brimming with insights on entrepreneurship, growth, and the rewards of building a business centered on giving.

Please enjoy!

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