In this episode, we're diving into a journey that crosses continents, cultures, and industries with our guest, Eliana Daboul, a marketing maven whose career has spanned from the glossy avenues of advertising in the Middle East and New York to the cutting-edge forefront of B2B tech startups.
Have you ever wondered what it takes to transition from the world of luxury hotel brands and Italian foods to pioneering digital identity solutions in the tech space? Or how lessons from crafting compelling ad campaigns can transform the way we approach B2B marketing in the SaaS industry? Eliana opens up about the skills and insights she gained from her advertising days and how they've become invaluable assets in her tech ventures.
But this episode isn't just about transitions; it's a deep dive into the art and science of understanding human psychology to influence and engage. Eliana shares her perspective on why being a marketer is akin to being a bit of a psychologist, especially when navigating the complex web of B2B relationships and sales cycles.
So, if you're curious about how storytelling, creativity, and a deep understanding of consumer behavior can revolutionize B2B marketing, you're in the right place. Join us as Eliana shares how to blend the best of advertising's creative flair with the strategic focus required for success in the tech world. Whether you're a marketer, a business leader, or just fascinated by the power of effective communication, this episode could change the way you think about marketing and innovation.
Please enjoy this insightful conversation with Eliana!
Want to hear more episodes about human psychology and behavior? Check out our conversation with Kasia Foster, PMM at Capsule on how she turned her experience in content writing into insights on understanding customers for her product role.
CONNECT WITH ELIANA
Get the full shownotes here https://christophersilvestri.com/podcast/tmmf004-eliana-daboul