Does your messaging resonate with your potential customers when they land on your website, stumble on your ads, or read your emails? Are your teams on the same page when it comes to clearly and efficiently communicating what you do, who you do it for, and how you do it better than everyone else?
Chris Silvestri, founder and conversion copywriter at Conversion Alchemy, shares real-world stories from the B2B SaaS marketing trenches, on how to find all of that out, and get to message-market fit. Dive into the science and art of aligning your copy with the conversation already happening in your customers' minds.
Through interviews with B2B SaaS founders and operators in marketing, growth, and product, Chris explores the nitty-gritty of messaging strategy, research methodologies, copywriting and copy testing. If you’re a B2B professional, you’ll get the insights you need to understand your customers better than they know themselves.
On the podcast you’ll get three different formats: 1) 'Operator Deep Dives': a blend of interviews and casual conversations with SaaS founders, marketing managers, product marketing folks and heads of growth about their messaging strategies, 2) 'Shop Talk Sessions': workshops and focused discussions with SaaS service providers at the intersection of positioning, messaging, copywriting,and SEO, PPC, branding, and UX/UI design. 3) ‘Writers of Influence': Chris takes you through impactful copywriting/marketing books and the biographies of copywriting masters. Hit subscribe and let’s dive deep into the copywriting and messaging rabbit hole.